The ‘It’s Okay To Be White’ Campaign Is Another Byproduct Of Toxic Chan Culture

Recently a slew of flyers have been spotted across the country, all bearing the slogan “It’s Okay To Be White.” In Maryland, 10 such flyers were discovered at Montgomery Blair High School. In Louisiana, several were found taped to windows at Tulane University. And stickers with the phrase were discovered in Cambridge, Massachusetts and Rocky River, Ohio.

Unlike other white supremacist postering campaigns, these flyers didn’t advertise a group, like Identity Evropa, or a website, like The Right Stuff or The Daily Stormer. But as some media outlets have noted, this campaign was hatched in the depths of 4chan’s /pol/ — the meth lab of the Internet.

In a post from October 31, an anonymous user described how the plan was to go down and what the desired end result is:


1. anons organize on here, infinity chan and elsewhere, print out uniform posters:

2. put on silly halloween costume for anonymity, nobody will think twice because it’s halloween

3. posters go up on campuses (and elsewhere) across the world on halloween night

4. the next morning, the media goes completely berserk

5. normies tune in to see what’s going on, see the posters saying “it’s okay to be white” and the media & leftists frothing at the mouth

6. normies realize that leftists & journalists hate white people, so they turn on them

7. credibility of far left campuses and media gets nuked, massive victory for the right in the culture war, many more /ourguys/ spawned overnight

In other words, the phrase “It’s Okay To Be White” isn’t inherently objectionable — since it’s “okay” to be of any race or ethnicity — and when people see these flyers, they will overreact to them by denouncing them as hate speech. Whites who haven’t yet been “red-pilled” will see this and come to the realization that the Left and the media are “anti-white.” This in turn will drive white people who feel they are under attack to the white nationalist cause.

4chan OK To Be White

And they know that people will condemn these messages, not because it isn’t “okay” to be white, but because these online reactionaries are attempting to slowly mainstream expressions of “white pride” — a common and historically illiterate refrain of white supremacists.

And these very same reactionaries have predictably toxic views of blacks, Jews, and other minorities. One anonymous poster who claimed white people “built” civilization wrote, “Jealous haters, enabled by Jews (seeking not to be a minority themselves) want to claim that being White is a bad thing.” Some posted anti-Semitic caricatures of hook-nosed Jewish men.

From there, the campaign went digital with the assistance of alt-right figures with tens of thousands of Twitter followers. “Vox Day” tweeted, “Dear White America, it’s okay to be white. Really. #ItsOkayToBeWhite.” Lana Lokteff of Red Ice Radio and Radio 3Fourteen wrote, “Yes, yes it is. #ItsOkayToBeWhite. Anyone who says differently is trying to sell you on genocide.”

Jazzhands McFeels — co-host of the podcast Fash the Nation — tweeted several vintage photos of white people having a picnic or sitting on a park bench along with the #ItsOkayToBeWhite hashtag.

“Identitarian Youth” cautioned people against “listen[ing] to the anti-white propaganda,” and posted a picture of a blonde-haired and blue-eyed white woman. The caption on the photo read: Most whites are brainwashed and think its wrong to love and support their own race. Don’t be one of them.”

And at InfoWars, which often pushes race-baiting hoaxes, Chris Menahan acknowledged that the posters are “part of a 4chan campaign seeking to trigger wild overreactions” to a “simple statement.” “Needless to say, it worked,” he wrote. And on Twitter, InfoWars editor-at-large Paul Joseph Watson called critics of the campaign “racist.”

Of course, that isn’t true. Calling out this campaign doesn’t make one “anti-white” or “hysterical.” And that’s because we know that this campaign was concocted by Neo-Nazis and other racist and anti-Semitic trolls. And it marks the latest in a long line of hoaxes by 4chan and other white supremacists, including impersonating feminists, pretending to impersonate African-Americans, attempting to discredit the Trump-Russia investigation, and impersonating anti-racists.

You might think 4chan would’ve gotten better at their hoaxes by now. You might. But you’d be wrong.