And now in ridiculous Internet news, the folks at right-wing dumpster fire Breitbart.com have announced an official boycott of the Kellogg’s company. The reason? As the website’s news team breathlessly announced, the food manufacturer pulled its ads from Breitbart and declared that the various racist, homophobic, transphobic, misogynist articles it posts are not “aligned with our values as a company.”
The alliterative headline Breitbart used is even whinier: “#DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers.” And how does one even figure out how many genuine readers frequent Breitbart? I read it, but just so I can marvel at the nonsense they spew on an hourly basis, but I digress.
In response to Kellogg’s decision to pull its ads from Breitbart, the website announced it “has launched a #DumpKelloggs petition and called for a boycott of the ubiquitous food manufacturer.” It also assured its readership that Kellogg’s decision “will make virtually no revenue impact on Breitbart.com.” See? They don’t care if Kellogg’s advertises on their website. They care so little that they wrote up an entire article accusing the company of openly hating their fans, and then launched a boycott. That’s how little they care.
Actually, they claim that the reason for the boycott is that Kellogg’s decision “represent[s] an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.” Oh, and Apple. Don’t forget Apple. After all, they pulled the poorly-reviewed Breitbart app from their store.
The Breitbart team continued, stating that
Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.
Or perhaps they didn’t want to be associated with a website that posts headlines like:
- BILL KRISTOL: REPUBLICAN SPOILER, RENEGADE JEW
- WORLD HEALTH ORGANIZATION REPORT: TRANNIES 49 XS HIGHER HIV RATE
- BIG TRANS HATE MACHINE TARGETS PITCHING GREAT CURT SCHILLING
- THERE’S NO HIRING BIAS AGAINST WOMEN IN TECH, THEY JUST SUCK AT INTERVIEWS
- PLANNED PARENTHOOD’S BODY COUNT UNDER CECILE RICHARDS IS UP TO HALF A HOLOCAUST
- BIRTH CONTROL MAKES WOMEN UNATTRACTIVE AND CRAZY
- THE SOLUTION TO ONLINE ‘HARASSMENT’ IS SIMPLE: WOMEN SHOULD LOG OFF
Or maybe they didn’t appreciate the entire section dedicated to “black crime.” Or a website whose recently departed CEO is a probable anti-Semite and domestic abuser who boasted of Breitbart being a “platform” for white supremacists.
Breitbart then quoted its Editor-in-Chief, who denounced Kellogg’s decision as “an act of discrimination and intense prejudice”:
Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
This is followed, of course, by a call to arms. Breitbart gave out a list of Kellogg’s brand products and demanded its readers sign on to a petition calling for a boycott, even though, as they claimed, they aren’t losing much ad revenue anyway. Here’s to hoping Breitbart’s boycott will be just as effective as the Right’s boycott of Hamilton. Now if you’ll excuse me, I’m going to help myself to a bowl of Kellogg’s brand Corn Pops.