Sexism Sells: The Top 10 Most Misogynist Advertisements

Don Draper would be proud.
Don Draper would be proud.

Sexism in marketing is as pervasive today as it was decades ago when Madison Avenue execs used lingo like “two C’s in a K” (that is, “two cunts in a kitchen”) to refer to women in their commercials. Whether its omnipresent images of scantily clad or nude women or showing graphic depictions of sexualized violence to appeal to the male demographic, these advertisements are ubiquitous and damaging to both sexes. I could find hundreds of such images online, on television, in magazines, and on billboards without the slightest amount of effort, so instead I whittled this down to the ten worst ones (in my opinion) from the 1950s to the 21st century.

So, without further adieu and in no particular order, here are my top 10 most misogynist advertisements:

1. “Blow in her face and she’ll follow you anywhere…”

Tipalet Ad

What It Looks Like It’s Advertising: Ejaculating in a woman’s face.

What It’s Actually Advertising: Tipalet cigarettes.

2. “The game is…”

Broomsticks Ad

What It Looks Like It’s Advertising: Gang rape, I think.

What It’s Actually Advertising: Broomsticks Slacks. And, as the ad states, “[I]f you don’t want to play our way–take off our pants and go home.”

3. “It’ll Blow Your Mind Away”

Burger King Ad

What It Looks Like It’s Advertising: Oral sex and seven-inch schlongs.

What It’s Actually Advertising: Burger King’s Meat-Covered Death Sandwich Super Seven Incher.

4. “Let’s go native…”

Van Heusen Ad

What It Looks Like It’s Advertising: A harem of concubines.

What It’s Actually Advertising: Van Heusen jungle print sport shirts.

5. “Look good in all you do”

Fluid Salon Ad

What It Looks Like It’s Advertising: Beating your wife or girlfriend.

What It’s Actually Advertising: Fluid Hair Salon.

6. Untitled Dolce & Gabbana Ad

Dolce - Gabbana Ad

What It Looks Like It’s Advertising: Another gang rape, this time by handsome, muscular dudes.

What It’s Actually Advertising: Dolce & Gabbana’s luxury clothing, cosmetics, jewelry, handbags, footwear, etc.

7. “The Chef does everything but cook – that’s what wives are for!”

Kenwood Chef Ad

What It Looks Like It’s Advertising: Domestic servitude.

What It’s Actually Advertising: The Kenwood Chef food mixer.

8. “Which one of these men do you think would be best at rape?”

Law Society Ad

What It Looks Like It’s Advertising: Take a wild guess.

What It’s Actually Advertising: The Law Society. Seriously, what the hell?

9. Untitled Duncan Quinn Ad

Duncan Quinn Ad

What It Looks Like It’s Advertising: A dead woman on the hood of your expensive car.

What It’s Actually Advertising: Duncan Quinn’s shirts, suits, shoes, ties and pocket squares. But no, really, is that woman dead? Jesus Christ, man.

10. “It’s nice to have a girl around the house.”

Mr. Leggs Ad

What It Looks Like It’s Advertising: Murdering your wife and putting her skin on display like Ed Gein.

What It’s Actually Advertising: Mr. Leggs Slacks.

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